Increase website traffic from Facebook

Engage customers, build loyalty, and get people to visit your website.

Create Ad

1. Regularly publish engaging content

The easiest way to build engagement and loyalty on Facebook is by sharing interesting tips, news and pictures of your products and services on your Page several times a week.

Make sure to include links to your website on your Page posts with clear calls to action, so that people can easily click through to your website.

2. Create Facebook Ads to increase website traffic

Facebook Ads to increase website traffic appear as large, clickable images in people’s News Feeds on desktop and mobile devices. They are optimized to get more customers directly to your site with special offers, product sales or exclusive content.

• Learn about Facebook Ads to increase website traffic

Facebook is my single most important marketing tool. I wouldn't know how to start up a new business without it! Promoted Posts link directly to my site, promoting more sales than any other marketing effort.

Jessica Heisen, Owner, Bike and Birdie

3. Optimize your landing page

When promoting a URL in your posts and Page post ads, make sure you use relevant webpages that are optimized for conversion. For example, if you’re promoting a new product, link people directly to that product’s page and make it easy for people to make a purchase instead of taking them to a generic homepage.

4. Target your ads

Facebook has many targeting tools to help you reach specific groups of people. For example, you can use information such as location, age, gender and interests to show your ads to the right people.

• Learn more about ad targeting

Fact: Products advertised on my Page often sell out shortly after. Facebook is the best channel to expand into new networks, creating world-wide awareness. Targeting audience by location and age has truly increased my ROI on advertising.

Sandra Iheuwa, Owner, Fashion Bee Hair Store

5. Measure and optimize

There are several ways to measure and optimize your ads for improved results:

• Optimize for clicks bidding is great for increasing website traffic, since it optimizes your ad for clicks and your ads will be shown to people most likely to engage with the content
• Test various types of Page post copy, calls to action (CTAs), as well as images and offers to see which ones drive the most engagement
• Use Page Insights and the Ads Manager to see which posts and ads are performing the best and which audiences are engaging the most
• Ads Manager allows you to export specific reports to see which types of people are interacting with your ads. You can use this information to refresh your ad copy and images and continue running with the best performing ads.

• Learn more about ad optimization
• 
  

Finally, I've just released a brand new guide that's going to help you get more traffic to your website!. It's Called: Traffic Machine - 5 Powerful Strategies to Increase Website Traffic!!  

You can take a look and grab your copy here: Increase Your Website Traffic